yellowbrick urban deploys a place-led development model to reposition properties and enhance neighborhoods
We focus on real estate development and investment in:
Opportunistic Urban Infill
Historic + Adaptive Reuse
Heavy Value-Add
residential
Our primary focus is to create spaces for living. We align form and function to deliver homes that are both inspirational and aspirational.
commercial
Our approach to commercial space is not simply to make sound investments, but to incubate distinct districts. Design-driven. Vibes-centered.
mixed-use
Vibrant cities depend on density and proximity. Properties that combine live, work, and play are at the core of our place-led development model.
Representative
Projects
Cleveland Street
Mixed-Use | Residential
Covered Land Play
Nashville, TN
(Active)
Printers
+ Bankers
Mixed-Use | Residential
Assemblage + Entitlements
Pre-Development
Nashville, TN
(Previous Firm)
Radius
Mixed-Use | Office
Acquisition + Repositioning
Nashville, TN
(Previous Firm)
Economic value
and
social value
are not
mutually exclusive
We are place-led. Our development model focuses first on creating places people love. We let the building and its bones guide its development, aligning the property with the larger context of the city's social and cultural fabric. Often we extend our projects beyond the property lines, using innovative placemaking techniques to enhance the broader neighborhood.
We are design-driven. For every project, we first determine how to design and program it to optimize the human experience of the buildings and site. Then we align the capital stack and business plan to deliver on the design. We value-optimize, not value-engineer. We excel in design, not design in Excel.
We are urbanists. We know what makes cities work and how to make the whole greater than the sum. We craft our projects to create better urbanism — with an eye toward mobility, diversity, and functionality.